ASCE+ (ASCE Plus) is a Malaysian personal care and lifestyle brand best known for its focused range of beauty essentials—especially its popular haircare and scalp-care products. It’s recognised for clean, minimalist branding and functional formulas designed for everyday use, with hero items often positioned around strengthening hair, reducing hair fall and supporting healthier-looking scalp and strands—making it a go-to option for practical, results-driven self-care.