CU Mart (CU) is a Korean convenience store brand that expanded into Malaysia through a partnership with myNEWS Holdings (via MYCU Retail), bringing a modern “grab-and-go” concept built around ready-to-eat meals, trending snacks, and everyday essentials. It’s best known for its K-culture feel—think Korean-style convenience food and drinks alongside a clean, contemporary store experience—positioning itself as a fast, easy stop for busy urban routines.