ASICS is a Japanese sportswear brand founded in 1949 in Kobe, Japan, built around the idea of improving wellbeing through sport (its name comes from the Latin phrase “Anima Sana In Corpore Sano”—a sound mind in a sound body). It’s known worldwide for performance running shoes and athletic gear that combine comfort and stability with sports science innovation—offering everything from everyday trainers to race-day models, plus apparel and accessories for runners and active lifestyles.