Rotiboy is a homegrown Malaysian bakery brand founded in 1998 in Bukit Mertajam, Penang, best known for its signature coffee-flavoured crust bun with a crisp, aromatic top and soft centre. It’s recognised for the “freshly baked, smell-it-before-you-see-it” experience and has grown from a neighbourhood bakery into an international chain serving breads, buns and pastries across multiple markets.